The story
Lovely Knot is on a mission to be fashionable and eco-friendly hair bows that help the little ones feel brave, joyful and safe to explore the world.
Founder, Nurazlin, has an entrepreneurial soul to get her dreams off the ground. With a young daughter, her goal is to raise her to explore the world around her with free spirit and instil a sense of style & fashion. But it was so hard to find hair accessories for babies which offer a big range of choices of design and colours in the local market.
These ideals inspired Nurazlin to start Lovely Knot - always stood for the little ones being given love and guidance to become exactly who they intended to be with a dash of fashionista soul and all the sweet moments of adventure in between.
Logo Meaning
We went through several rounds of logo design to bring high-end vibes to convey the quality and authentic aspect of Lovely Knot.
We have hot air balloons that symbolise an adventure that is full of hope and dreams and letterform that evokes timeless yet playful.
After
before
The colour palette helps convey the brand story where it gives excitement yet loving. They are so whimsical and welcome all new things.
For versatility, we have logos with fewer details. The simplified logo will work aesthetically in a more horizontal space where the main logo is too complex or too tall. The brand mark help to infuse more of the brand personality, also extend the brand vibes when stamped on everything from label stickers, to gold charms and to product photos too.
