Branding is all about creating the whole experience for your target audience consistently and build an emotional bond with them. That’s why we want to take every opportunity to influence people to choose you over another brand.
How do we do that?
We map out every single point of contact/interaction between a client (or potential client) and your brand. That is brand touchpoints, they are crafted to engage with people and give them the best brand experience they could possibly have.
Simply put, they can be summarize in 3 focuses area:
- The experience before purchase
- The experience during purchase
- The experience after purchase
By saying that, it’s gonna be any time a potential client or client comes in contact with your brand before, during, or after they purchase something from you.
Some of the example:
- The potential client sees your social media posts. A touchpoint.
- A client has a good experience with your service and shares it with friends. A touchpoint
- Visitors come to your website. A touchpoint
- Someone listens to your IG story. A touchpoint
Do you get the ideas? A touchpoint can be any form of contact/interaction. Today, let’s check out some mindful touchpoints that you should consider.
Service-based Business
- Website
- Social media posts
- Instagram and Facebook story
- Pricing guide
- Client welcome guide
- Business card
- Blog
- Workbooks
- Email (newsletter header or email signature)
- Client satisfaction survey
Product-based Business
- Website
- Packaging (unboxing experience)
- Thank you card
- Personal message card
- Professional and lifestyle product photograph
- Social media posts
- Instagram and Facebook story
- Confirmation email sent after purchse
- Customer service
- Email newsletter
Lastly, a reminder for you: This list is a good place to start, but it’s not one-size-fits-all. Be sure to always look at your entire client journey. Each touchpoint leads to good client experience, and that’s the journey as a whole delivers on their expectations.
